PRODUCT OWNER • PRODUCT MANAGER • QSR TECHNOLOGY

Turning complex operations into scalable products.

Roger Barahona · Fort Lauderdale, Florida

10+ years leading digital transformation across global QSR and enterprise environments, with deep experience in POS, omnichannel ordering, SaaS, requirements, roadmaps and Agile delivery across North America and LATAM.

30K+ Restaurant EcosystemPOS & OmnichannelEnterprise SaaSLATAMCSPO • CSM • SAFe
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AT A GLANCE

Product leadership grounded in operations.

10+ yearsDigital transformation & product delivery
30K+Restaurants in the global POS ecosystem
30+Integrations in an enterprise D365 transformation
EXPERIENCE

Restaurant technology to enterprise transformation.

2026–Present

Senior Business Analyst · LTM

Planning and execution across the software solution lifecycle, including creation and prioritization of product and business requirements.

2025–2026

Senior Business Analyst · JM Family Enterprises

Requirements, SIT/UAT, release support and D365 transformation work for a distribution ecosystem serving 178 independent Toyota dealerships with 30+ integrations.

2015–2025
10-year progression

Product & Technology Leadership · Subway

A decade of increasing responsibility across Product Ownership, Business Analysis, regional technology leadership and project delivery.

Senior Product Owner2023–2025

Global POS and omnichannel product leadership across a 30K+ restaurant ecosystem spanning in-store POS, mobile ordering, delivery and loyalty.

Senior Business Analyst2020–2023

Uber Eats and DoorDash integrations, curbside pickup, AWS resiliency, Auto-Publishing and Screen Builder/Designer.

Regional CoE Manager2019–2020

Regional POS deployment leadership and Center of Excellence expansion across LATAM and the Caribbean.

Business Analyst / Project Manager2015–2019

POS launches across Puerto Rico, Colombia, Curacao, Mexico, Cayman Islands, Aruba, USVI and Trinidad & Tobago, including Mexico CFDI/SAT integration.

SELECTED WORK

Problems, decisions and product delivery.

GLOBAL QSR

POS Transformation

Challenge
Evolve a global restaurant technology ecosystem while balancing enterprise strategy with local market needs.
Role
Senior Product Owner defining roadmaps and translating stakeholder needs into engineering-ready backlogs.
Evidence
30K+ restaurant ecosystem connecting in-store POS, mobile ordering, delivery and loyalty.
View case study →
OMNICHANNEL

Delivery Integration

Challenge
Extend restaurant ordering beyond owned channels while maintaining reliable POS operations.
Role
Business analysis and cross-functional delivery connecting third-party ordering to the restaurant ecosystem.
Evidence
Uber Eats and DoorDash integrations, followed by curbside ordering during the COVID-19 pandemic.
View case study →
PRODUCT PRACTICE

Product Owner Toolkit

Challenge
Turn complex stakeholder needs into work engineering teams can confidently execute.
Approach
Discovery, prioritization, roadmaps, user stories, acceptance criteria, KPIs and release readiness.
Practice
A sanitized view of the product artifacts and decision-making patterns used across delivery.
View toolkit →
PRODUCT PHILOSOPHY

Understand the problem. Align on outcomes. Build what matters.

Customer and operational discovery, clear requirements, measurable outcomes, prioritized roadmaps, engineering-ready backlogs and disciplined release execution.

LET’S CONNECT

Building products where technology meets real-world operations.

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